Dive Brief:
- Big brands have signed on to test out personal digital magazine Flipboard's new video ads.
- For the test run launching in October, Jack Daniels, Gucci, Chrylser, Lufthansa, Conrad Hotels & Resorts, Principle Financial Group, Woodford Reserve, and Sony's action drama Fury have signed on.
- For now, the full-screen video as will need to be clicked to be viewed by Flipboard users, but if users respond well to the video ad test run, auto-play ads could be in the future .
Dive Insight:
Video ads are on the rise across the board. Facebook has seen mega success with its auto-play videos and apps like Vine and Instagram Video are holding strong. That natural affection for video makes it a bit easier to integrate video ads into a platform —even a reader app like Flipboard.
