Dive Brief:
- Bidtellect announced this week that its native ad demand-side platform is experiencing explosive growth since its launch in June.
- The native ad technology solutions provided reported that more than 300 publishers and 150 advertisers now use the DSP—a 200% growth rate from last year.
- The DSP allows for the scaling of native ads and has resulted in a 62% growth in revenue for Bidtellect as well.
Dive Insight:
Bidtellect has done what many companies have set out to achieve, a real solution to scaling native ads. For that reason, it's not surprising the firm has experienced such impressive growth since the DSP was introduced. Look to see more from Bidtellect in the future, as it seems as if its on the right path.