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Ben & Jerry's launches ad campaign with Instagram

Published Nov. 20, 2012
By
Erik Hall
PR Newsire

Dive summary:

  • Ben & Jerry’s announces plans to utilize user photos in ad campaign that are posted on Instagram.
  • Consumers of Ben & Jerry’s that post photos on Instagram with the #captureeuphoria hashtag could have their photo used in an ad.
  • Ben & Jerry’s video shows they launched the first ad in Boston using an Instagram photo.

From the article:

About 20 of the images will be used in local ads via creative agency Silver + Partners (formerly Amalgamated), placed in print, billboards and various outdoor venues by Haworth Marketing + Media.
 

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