Dive Brief: 

• Ice cream brand Ben & Jerry's seems to be winning the Instagram ad race according to data from top Instagram tracking firms Statigram and Curalate.
• Ben & Jerry's has gathered more "likes" and followers through its Instagram ads than other brands in the initial rollout, which included Michael Kors and GE. The brand's first ad amassed 386,877 likes — a more than 2,000% increase from the average post for the brand. 
• Ben & Jerry's daily follower growth after the ads grew from 429 a day to more than 7,200 per day. 

Dive Insight: 

Comments for Ben & Jerry's Instagram ads were much more positive than those for other brands, which could explain why they seem to be performing better in the data. Even though many of the early brands to advertise received a large amount of negative comments, every brand so far has seen a big jump in followers and engagement. Overall, the data seems to suggest Instagram ads are worth investing in.