Dive Brief: 

• Beckon has launched its new SAAS Marketing Performance Management application, giving marketers a new way to make sense of big data. 
• According to the press release, the startup's software automatically collects and organizes data from any source, similar to the way TripIt organizes travel data. 
• Beckon requires no IT integration and allows users to just "CC" Beckon on any emails containing reports or data that the software could organize. 

Dive Insight: 

Any kind of easy-to-use software that pulls data automatically and presents it in a clear manner is quite attractive to any marketer. The option to just copy Beckon to emails — and therefore not having to manually input or upload reports — seems like a huge time saver. It would be interesting to hear from Beckon clients to see how it works for them.