Dive Brief:

• Wells Fargo ended its search for a new lead creative agency, appointing Omnicom's BBDO. 
• The banking and financial services firm ended its 18-year relationship with DDB in January when it didn't choose the agency as one of the finalists in its review. 
• Other finalists in the review included TBWA/Chiat/Day, WPP's JWT, and Interpublic's Mullen. 

Dive Insight: 

An 18-year relationship leaves a big hole for BBDO to fill, but the agency has obviously proven itself during the reviews process to win out over other talented agencies. It's a big jump for both Wells Fargo — for dropping DDB — and for BBDO, which had to drop its Bank of America account to take on Wells Fargo. Big risk can often result in big payout, so it will be interesting to see what BBDO comes up with.