Dive summary:
- Marketers want campaign inspiration for Valentine's Day and these five campaigns deliver. [see full list at HubSpot]
- A video from on-demand car service Uber shows a man who has forgotten Valentine's Day and then uses Uber's mobile app to order a Uber delivered roses to his girlfriend; the combination of the delivery service, mobile app, and viral video make this campaign one to aspire to.
- MegaRed, a krill oil, has launched a Facebook campaign with the theme "Who's heart do you love?" allowing users to send a free sample of heart healthy fish oil to a loved one via Facebook and receive a sample themselves in return.
From the article:
"Where are the marketing results?!
Okay, probably not what your Valentine's date cares about. But if you're a marketer, you might be interested in merging the most lovey-dovey of days with your marketing. But how?
Well, these companies have figured out some creative ways to leverage the warm and fuzzies (or unadulterated rage and crushing loneliness ... whatever) that Valentine's Day instills in people. If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. Pun totally intended."
