Dive Brief: 

• On Wednesday, YouTube made its new audio library available to all video producers. 
• The library has over 150 royalty-free instrumental tracks to help creators enhance their videos. 
• The tracks can be used for any creative purposes, not just for YouTube videos, by anyone who downloads them. 

Dive Insight: 

A feature addition like an audio library makes it easier for any brand, business or individual to create quality YouTube videos. Anything YouTube can do to make it easier to create videos will not only benefit those making the videos, but also the site itself. The more high-quality videos that appear on the site, the more draw from visitors, and the more ad dollars the site can pull in. 

Anything that makes creating high-quality content easier for marketers and agency creatives is a plus.