Dive summary:
- AT&T, the country's fifth largest ad spender, is unveiling an ad platform of its own, Blueprint.
- Blueprint will draw intelligence from AT&T's own corporate digital advertising to offer targeted online, mobile, and TV ads.
- The ad-interaction data is layered with other data gathered from web interactions using AT&T hotspots.
From the article:
"There are more than 70 million AT&T mobile subscribers that form the core of the mobile ad offering. The company uses anonymized subscriber ID information and segments users according to over 250 demographic, psychographic and contextual attributes to build audience segments for targeting in the AT&T mobile network, which encompasses mobile web and in-app inventory."
