Dive summary:

• AT&T Alerts will offer AT&T customers offers and rewards via text message.
• AT&T wireless customers can opt-in to the location-based text message alerts by texting the word “JOIN” to ATTAlerts (288253787).
• The businesses involved already include Gap, Staples, Zales, Duracell and Motorola.

From the article:

… Hoping to make life easier and more efficient for consumers “bogged down by daily deal emails,” AT&T is stepping up with a new offering called “AT&T Alerts.”

The carrier says its an innovative new service that can proactively deliver offers straight to AT&T wireless customers’ phones–when and where they need them most. …