Dive Brief:

• In 2014, Quartz writers published almost 4,000 charts, and Atlantic Media is hoping to monetize that content via branded charts for advertisers.
• Last year Quartz generated somewhere over $10 million in digital ad revenue.
• Traffic to the website in May was up 109% over last year, and reflects Quartz’s ongoing growth in U.S. and global markets. It doubled its employees in a year to a headcount of 120.

Dive Insight:

Atlantic Media, through its digital business news website, Quartz, has created a new site, Atlas, that only features charts, something the company defined as an important piece of its content that it now hopes to use for revenue by offering advertisers and marketers the opportunity to sponsor branded charts.

Quartz's Executive Editor and Vice President of Product Zach Seward took to Quartz’s blog to announce Atlas as well as explain the importance of charts within the company’s content offering, saying, "Charts have always played an integral role in our journalism; Quartz writers published nearly 4,000 charts last year. We also know that our readers love charts and love sharing them. Charts are our cat photos."

In the post Seward explained that Atlas provides a home for Quartz’s charts and also offers tools such as data behind each chart as well as sharable and embeddable images optimized for both desktop and mobile devices. The site opened up its Chartbuilder solution two years ago to allow third-parties to create their own charts, and sponsored charts are clearly labeled and handled through Quartz’s advertising team.