Dive Summary:
- B.L. Ochman at Advertising Age writes that the number of Twitter users identifying themselves as social media experts using a number of tracked titles has risen dramatically since 2009, from 16,000 to more than 181,000 in 2013.
- The top categories being tracked included "Social Media Marketing," "Social Media Evangelist" and "Social Media Ninja."
- Ochman writes that the best way to decide if someone in social media is adding value in their role is to decide whether they bring experience, offer solutions and do not promise fixes to a bottom line.
From the article:
"... Whatever it means, this is one indicator that is most definitely on the rise. In January 2013, the number of Twitter users with "social media" as part of their bio has grown to epic proportions. The list now tops 181,000 – up from a mere 16,000 when we first started tracking them in 2009, according to FollowerWonk. ..."
