Dive Brief:
- Ashley Furniture HomeStores is launching a review for its creative and media business.
- Zimmerman, the national retailer's agency since 2009, will be included in the review.
- For the last two years, Ashley has spent over $100 million annually on media.
Dive Insight:
The sizable account from Ashley Furniture should be an attractive win for agencies. It doesn't seem like Zimmerman has been doing a bad job, but rather that the retailer understands the importance of comprehensively reviewing its marketing periodically. The retailer is sure to have a slew of agencies vying for the account.
