Dive summary:
- HubSpot looks at eight popular misconceptions about email marketing, including the beliefs that trigger words get messages sent to spam filters and unsubscribes are bad.
- The author also recommends against leaning on email lists as lead generators.
- Also, remember that just because someone signs up for your email does not mean they want to be bombarded.
From the article:
When people unsubscribe from your emails, it acts as a natural list cleanser. Like we just covered, there are plenty of people on your list who don't really want to hear from you ... they're just not going to the trouble of opening your message and unsubscribing. If you have a healthy unsubscribe rate -- under 1% -- then don't think of unsubscribes as a bad thing.
