Dive summary: 

• Pew Research Center released a study, "Coming and Going on Facebook," which findings revealed that 61% of users took a break for at least several weeks in the past year and 20% say they have stopped using the site all together. 
• According to the research, the biggest reason that users took a long break from Facebook was lack of time to spend on the site. 
• The study found that while Facebook use may be dropping, users of social media in general were checking in more frequently than ever, with nearly half of all adult internet users access a social media platform daily. 

From the article: 

“'The largest group (21%) said that their ‘Facebook vacation’ was a result of being too busy with other demands or not having time to spend on the site. Others pointed toward a general lack of interest in the site itself (10% mentioned this in one way or another), an absence of compelling content (10%), excessive gossip or ‘drama’ from their friends (9%), or concerns that they were spending too much time on the site and needed to take a break (8%),' the study’s authors continued."