Dive summary:
- Bing announced two gags for April Fools' Day that make fun of competitor Google.
- For one joke, Bing posted a blog announcing a switch to "Bing Basic" which looks strikingly like the Google homepage; according to the blog Bing Basic was designed with a 1997 dial-up sensibility in mind.
- Bing also revealed the new "SEO tag" that allows users to choose their own page rank because "“it’s time you take control of not just your SEO work, but of your rankings as well!"
From the article:
"The home page switches to look like Google’s current home page, only with a couple changes. The “I’m Feeling Lucky” button on Google’s home page is 'I’m Feeling Confused,' and clicking it leads to Bing’s blog post. There are also four of those familiar Bing hover-style links, which refer to search queries like 'plain white paper' and 'watching paint dry.' The last hover-link leads to the Bing It On challenge page — the contest that Bing launched last September."
