Dive Summary:
- After, YouTube's app vanished from Apple's out-of-the-box app offerings for iPhone and iPad six months ago, YouTube ad revenues skyrocketed to as much as triple was it was six months ago—at least in part because YouTube couldn't show ads in its native iOS app, but could through its standalone app that launched in September.
- Mobile ad revenue for YouTube in Q1 2013 may have been as much as $350 million, Bloomberg reports.
- YouTube now reports that 25% of its global views are coming from mobile devices.
From the article:
... The growth stat comes from a Bloomberg interview with YouTube's vice president of sales Lucas Watson. "The commercial business has exploded," he says. "It's a huge part of our business, and we know that's where it's headed." ...
