Dive Brief:

• Apple has begun its first full-on marketing campaign for the Apple Watch with a 12-page print ad in the March issue of Vogue. 
• In addition to the print ad, Apple will have a digital ad in the iPad version that shows a 360-degree view of the smart watch. 
• The Apple Watch also appeared on the cover of the March issue of Self magazine. 

Dive Insight: 

There have been reservations among consumers that wearables were too techy for mass consumption, so the ads in Vogue and Self clearly show that Apple is trying to appeal to the fashion world. The company has historically been able to appeal to the masses by being trendy and sleek, and there is no better avenue to market yourself as trendy than in the pages of Vogue.

Marketing Dive reported in January that wearables would be one of the most important trends to keep an eye on this year, so Apple's strategy in the next month in marketing the Apple Watch before it hits stores will be a very interesting one to watch.