Dive summary:
- Apple will be selling its first video ads developed to air on TV through iTunes Radio, due to launch this fall.
- All iTunes Radio ads will be run through iAd, Apple's ad network, which previously only developed ads for the iPhone and iPad; the iAd website has been redesigned to promote the TV-based video ads.
- Video ads made for mobile devices typical cost between $10 and $35 per thousand impressions; ads built for Apple TV will likely be priced higher.
From the article:
"Apple TV, Apple’s set-top box that brings apps and Internet connectivity to television sets, has sold 13 million units to date, with half of those sales coming within the past 12 months, CEO Tim Cook recently said."
