Dive Summary:
- Apple's Passbook app launched for iPhone, iPod Touch or iPad with iOS 6 last week, and the mobile loyalty card and ticket platform has already attracted participants from Sephora, Walgreen Co., Target Corp., Starbucks and Fandango.
- Sephora's Passbook-enabled app was reportedly downloaded 300,000 times in five days.
- The app does not provide a single solution for mobile payments, but companies are looking at Passbook's existing opportunities as components of their larger mobile strategies.
From the article:
"... Retailers, travel firms and ticket sellers including Sephora, Walgreen Co., Target Corp., Starbucks, Fandango, United Airlines and Major League Baseball are leading the way with Passbook, integrating Passbook functionality into their mobile apps. Sephora, for example, has enabled its Beauty Insider loyalty club members with devices running Apple’s new iOS 6 mobile operating system to send their card information into their Passbook apps through a request made within the Sephora app. A digital version of the Beauty Insider card then appears within Passbook. ..."
