Dive Summary:
- Gini Dietrich at Spin Sucks looks at Apple's blogger relations strategy ahead of the iPhone 5 launch and recommends six lessons that other companies should keep in mind.
- Personalized invitations to bloggers can work within an overarching strategy to cultivate buzz, and revealing just enough information about an announcement to build interest without giving away an event's announcement can help as well.
- Social media audience management and pre-orders can also play key rolls in growing early awareness.
From the article:
"... Sometimes blogger relations is a sore subject here. As a blogger and a communications professional, it’s pretty frustrating to see how my peers use blogger relations. For most, it’s not done well and it gets to the point that it’s exasperating.
But, if you follow the formula Apple has created for blogger relations, you won’t fail. Any organization – small or large – can use the Apple formula to their advantage. ..."
