Dive Summary:
- Applebee's Neighborhood Grill and Bar is encouraging customers feeling the need to work through lunch to take a break—preferably with one of its Lunch Combos menu options—with a new line of inflatable lunch decoys.
- The inflatable decoys are available on Amazon.com, are made of an industrial strength 12-gauge vinyl capable of enduring up to 300 lbs. and come in six models: Multi-Tasker, Cubicle Queen, Overachiever, Self-Starter, Go-Getter and Executive.
- Applebee's isn't disclosing sales figures for the $6.99 (plus $11.29 shipping) Industrial Strength Lunch Decoys, but the Overachiever and Cubicle Queen were already sold out by Aug. 3 and 5 respectively, making the marketing campaign a clever additional revenue stream.
From the article:
... The decoys also include a Bonus Customization Kit with features like glasses, mustaches and tattoos to help individuals further tailor their decoys. Applebee's calls this is a $1 value.
David Corns, vice president and account director at digital agency CP+B, says the decoys launched on July 29.
The original models sold out in two weeks last summer, according to Shannon Scott, executive director of marketing at Applebee's. ...