Dive Brief:
- As the Apple Watch officially launches and ships to some buyers today, marketers and consumers are waiting to discover and use the first branded apps available on the deivce.
- There are a reported 3,000 apps available for the smart watch through the app store.
- Brands with apps at the starting line include Twitter, The New York Times, Uber, The Wall Street Journal, Target, CNN, and Expedia.
Dive Insight:
If the Apple Watch takes off as a popular consumer device, the brands with apps ready from the beginning will be the ones with the advantage. The first few weeks and months of the smart watch's existence will be an important test of the viability of the wearables industry.
