Dive Brief:

• Analytics firm Marketing Evolution has developed an app for Apple Watch that will help ROI-obsessed marketers be constantly updated. 
• The app offers all-around-the-clock alerts and metrics monitoring of those categories Marketing Evolution offers, like marketing-fueled profits. 
• Marketing Evolution began beta testing the app with 10 clients and expects the app to be open to the public by the end of year. 

Dive Insight: 

Gadgets are useful for everything from tracking steps to receiving weather alerts, but marketers need more work-related options than just checking email. They want to also know, for instance, how a campaign is doing on generating leads.

Marketing Evolution CEO Rex Briggs explained to AdAge the idea behind the app, saying, "We wanted to show brand health the same way you might follow your personal health."

Users can opt to get alerts 24/7 or during business hours only -- during testing, users were split on what they preferred. Marketers can also utilize the app more leisurely, checking how their marketing plans are doing when they have time.