Dive Brief:

• Opening weekend sales were the biggest in Apple's history for the iPhone 6 and iPhone 6 plus -- sales totaled 10 million units. 
• The iPhone 6 versions beat out the previous record of 9 million for the iPhone 5s and iPhone 5c. 
• The record was broken even without opening weekend sales in China -- a big market for Apple and one country that was included in the iPhone 5s and 5c. 

Dive Insight: 

Big screens could be a game changer for Apple because it's the last big advantage many of the top Android competitors held over the iPhone. It will be interesting to see if the bigger screens help Apple gain back some of its market share lost from large screened Android smartphones like Samsung's Galaxy series.