Dive Brief:
- Apple has hired an executive from the retail world — Marcela Aguila —as its new director of global communications.
- Aguila has spent the past three years with Gap remaking the retail clothing brand as senior global director-marketing communications.
- Her hire is prior to the launch of the new wearable mobile device, the Apple Watch.
Dive Insight:
Apple is hoping to lead the pack with wearable devices. With her retail clothing background, Aguila should be able to provide some insight into marketing wearable products that Apple will need moving forward with the Watch.
