Dive Brief: 

• Apple placed dead last with a rating of 0.68 out of 5.0 in The Search Agency's study of mobile sites operated by the 100 largest multichannel retailers in the U.S.
• Topping the list was outdoor clothing and equipment retailer REI with a rating of 4.74, followed by Toys "R" Us, CVS and Menards.
• Factors that went into rating sites included social media presence, store locators, search boxes, click to call features, and length to load time. 

Dive Insight: 

Apple was the only mobile device manufacturer on the list, a company with a top selling mobile phone and tablet should be more aware of its mobile site design. To its credit, however, Apple tries to drive mobile commerce through its app rather than the site, but The Search Agency gave the app a score of 0 because it is solely transactional. The study favored consistent presentation across all platforms, as well as load times, and companies that successfully transferred details about varied product lines to mobile did particularly well.