Dive Brief:
- Apple's mobile-ad management tool, iAd Workbench, is now available to anyone with an Apple ID.
- Launched in 2010, iAd was previously limited to Fortune 500 firms because of million-dollar price tags.
- Apple has now widened its net to look a bit more like Google for the video-focused mobile ad platform.
Dive Insight:
The iAd product is coming back to the market a bit wounded, but Apple has the right idea in allowing all types of advertisers onto the platform. A company that prides itself on innovation should know it certainly doesn't just come from companies that can afford a million-dollar price tag.
