Dive Brief:
- According to Apple, June 30 is the final day for its iAd App Network.
- It’s no longer accepting new apps for the network, but existing apps can continue to run campaigns and generate ad revenue through the end of June.
- Last week, Apple announced it was dropping the ad sales portion of the iAds platform in favor of an automated platform that allows publishers to directly sell ads and keep 100% of the revenue.
Dive Insight:
Apple has been shaking up its iAd platform with the latest news providing the final day for the iAd App Network.
As for why, Apple offered a very succinct notice on its Developer blog:
“The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30. If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us.”
IAds launched in 2010 and served ads on iOS devices, Macs and PCs with the company exerting a high level of control of those ads including ad creative. The new version of iAds will be fully automated and give publishers complete control over ads down to selling them on the platform.
About the new iAds, an advertising industry source told BuzzFeed, "I think this is going to be great for publishers. It gives them direct dialogue with their customers as opposed to forcing them to go through an Apple middleman. Access will be more plentiful and easier to manage — theoretically."
