Dive summary:

• Amazon launched its Appstore in March 2011, and it has 500% more app downloads than a year ago.
• The Kindle Fire tablet line is where most of the Appstore downloads occur, and the Kindle Fire was launched in September 2011.
• A/B Testing that gives feedback on an app’s use is the newest function Amazon has unveiled to make app development for the Appstore as easy as possible.

From the article:

… The better Amazon treats its developers with supporting tools, the better the apps will be helping to fan the Kindle Fire download flame higher and higher.