Dive Summary:

• 53% of app downloaders came to their choice via an in-app-store search, a Nielsen spokesman indicated, according to a Mobile Marketer report, and the top-ranked apps in searches getting the most exposure it is important to consider other methods of app promotion.
• Word of mouth is a hugely successful tool for getting downloaders to select apps, with 54% of them preferring recommendations from friends and family.
• Keeping pace with changing app store demands and environments is also key to staying on top of search result lists.

From the article:

App discovery is still a critical challenge for marketers to overcome and many are struggling with how to best solve the problem.

Companies who have their own mobile applications are doing everything in their power to promote them and have consumers coming back to them time and time again. ...