Dive Brief:
- App developers for Google Glass are abandoning their apps, according to new survey from Reuters.
- Reuters contacted 16 developers—there are only 98 apps listed in the market currently—and nine had stopped or abandoned work on apps, while three have switched to business apps.
- Google is still committed to Glass even with the decline in interest from developers and is finding a strong foothold in business with 10 official partners in the Glass at Work program.
Dive Insight:
Google Glass may go the way of many tech gadgets—in the B2B market. Perhaps, once businesses have found strong uses for the device, a consumer launch will be more successful. Google may find making businesses the focus of its marketing might save it some heartbreak in the consumer market.