Dive Summary:
- The Associated Press announced Monday that would allow sponsored tweets from Samsung to appear and promote products during the 2013 International Consumer Electronics Show, making Samsung happy, no doubt, but also treading into an arena of third-party advertising that Twitter usually frowns upon.
- BuzzFeed reports that Director of AP Media Relations Paul Colford said "Twitter is pleased" with the arrangement, and that the tweets will be allowed since they will be hand-posted.
- Twitter is not expected to see any money from the deal, however, so the deal could represent a potential threat to their "Promoted Tweets" service.
From the article:
"... It's also a move that, if successful, could turn big Twitter feeds into cash cows, and create a point of tension between the social platform and its users. Twitter, like all of the major social services, is headed for a conflict with power-users who look to monetize their own channels even as the social media companies struggle to find a revenue model. Facebook already prohibits third party advertising on company Pages, for example. The much younger Pinterest does not. ..."
