Dive summary:
- Yahoo hired former AOL Networks CEO Ned Brody as its new chief of advertising for North and South America.
- Brody left his post at AOL in April amid rumors that Yahoo was pursuing him, but there were concerns of a non-compete clause preventing him from taking the position.
- Brody will report to Yahoo COO Henrique de Castro with the official title Senior Vice President and Head of the Americas.
From the article:
Brody said this via Yahoo’s news release:
Over the last year I’ve watched what an incredibly talented and passionate team can do with product at Yahoo. I’m excited about the opportunity to drive that kind of change in the advertising business, as well. With the largest set of premium inventory as a starting point, we’ve got a great opportunity to deliver the most effective scaled advertising solutions in the industry. I look forward to working with and learning from our partners as we enact this vision.
