Dive Brief:

• AOL is bringing on Johnson & Johnson's worldwide VP of marketing, Kim Kadlec. 
• Kadlec will take on the newly created role of head of relationship management at AOL to help expand the company's relationships with well-established organizations. 
• According to AOL brand group CEO Susan Lyne, Kadlec already has established relationships with "all the top 100 brands." 

Dive Insight: 

As Kadlec describes, the conversation for many organizations is changing from a buyer-vendor dynamic to a marketing one. Because of this, relationship building skills like Kadlec's are highly valuable. The connections and relationship building skills Kadlec brings to the table would be an asset for any organization, and should serve AOL well.