Dive Summary:
- AOL is rolling out two new Proect Devil ad units, the first of which is aimed at entertainment brands and with a 300 x 1050-pixel space devoted to video.
- Second new unit is 300 x 600 pixels for retail brands and allows for one image to be enlarged at a time with the inclusion of pricing and inventory information.
- Devil ads had a 5.18% interaction rate on average during the first half of 2012.
From the Article:
According to Sanjay Jain, CTO of AOL’s Pictela unit, over the last two years brands have been asking more options, such as vertical-specific capabilities. Now AOL is answering back with two new Devil units designed particularly for entertainment and retail brands, respectively.
“People had been asking for industry-specific solutions,” Jain said.
