Dive summary: 

• AOL Advertising appoints a new chief marketing officer, Erika Nardini; Nardini was previously VP, head of marketing solutions at AOL. 
• The CMO position Nardini is stepping into is a new one of sorts; AOL indicated they would eliminate the position following the previous CMO's exit in December after just a few months on the job, but AOL Advertising SVP Jim Norton says Nardini's role will be less focused on AOL as a consumer brand. 
• The appointment is part of an overall effort to consolidate as much digital media buying practices as possible by making everything more programmatic. 

From the article: 

"'Erika is a marketing operator. She utilizes creativity and innovation with a strategic angle making memorable and dynamic marketing for AOL Advertising,' wrote Norton in a blog post announcing the news. 'She has driven the core barbell strategy for AOL, defining the strength and balance that we offer to our clients and partners.'"