Dive Brief: 

• Yahoo is reportedly working on launching a self-serve version of its automated premium ad-buying tool Yahoo Ad Manager Plus in September. 
• The platform is going to make it easier for advertisers to purchase higher dollar premium ads from Yahoo before they are available on other automated ad exchanges, such as Google. 
• To access YAM Plus advertisers must spend at least $10,000 per campaign. 

Dive Insight: 

The rollout of YAM Plus was originally supposed to happen in January, so hopefully Yahoo has smoothed out any kinks for the launch in September. Making access easier to high-dollar, premium ads does make sense to boost overall ad revenue, though Yahoo may have a bigger problem if it turns out that it's not the access, but rather the actually inventory, that doesn't really interest big ad spenders.