Dive Brief:

• Anheuser-Busch InBev has announced it will be moving its media buying business to an outside agency. 
• The brand plans to start the review for an agency partner in October. 
• The move has drawn into question the future of A-B InBev's internal agency, the Busch Media Group.

Dive Insight: 

The industry can only speculate what might happen to the the in-house team or what A-B InBev's motivations are, but the review could be meant to inspire better agency deals. Regardless, agencies will likely be lined up to take on the media buying business.