Dive Brief:
- Video advertising platform Brightroll and voice-based automation platform Ifbyphone revealed upgrades to their analytics offerings Wednesday.
- A Brightroll agreement will see the company receive analytics integration from both comScore and Nielsen.
- Ifbyphone released a new analytics platform, dubbed "Adavanced Analytics," that will allow users to manipulate and share analytics data through the dashboard, no export required.
Dive Insight:
Brightroll and Ifbyphone aren't the only companies beefing up analytics offerings. Increasingly, both marketers and their customers want to see real data on their digital efforts. Companies like Brightroll and Ifbyphone are responding by increasing and improving analytics offerings — often by partnering with companies already possessing trusted data like comScore and Nielsen.
