Dive Brief:
- Kochava, an attribution and analytics company, has enjoyed a 255% growth in its customer base in the past year.
- This exponential growth can be attributed to it having what it says is the industry's fastest click response time at an average of 400ms end-to-end, twice as fast as the closest competitor offers.
- So far in 2014, Kochava's transaction volume has increased by 250%.
Dive Insight:
The analytics firm has certainly tapped into its potential to deliver what it promises to clients, and that's why it's experiencing such profound success. Any firm that can provide the right type of measurement with its products will perform better than counterparts.
