Dive Brief: 

• Predictions from LinkedIn Marketing Solutions include the growth of mobile advertising by 64% in 2014. 
• According to analysts, mobile marketing spend grew from $1.2 billion in 2012 to $3 billion in 2013. 
• Native advertising spending is expected to hit $4.3 billion in 2014 with 65% of marketers and ad agencies planning to invest in the medium. 

Dive Insight: 

According to these numbers from LinkedIn Marketing Solutions, the outlook is quite bright for mobile and native advertising. The rise of social media use on mobile has created a market for native mobile ads that blend in well with social networks. Mobile use certainly shows no signs of slowing down, so investment in mobile and native advertising should be keeping up.