Dive Brief:

• American Pharoah -- the horse that secured the first Triple Crown title since 1978 this past weekend -- is rumored to be considered for a spot on the Wheaties box. 
• If chosen, American Pharoah could be the first non-human athlete to ever grace the iconic orange cereal box. 
• Buzz around the equine is already there; according to Amobee Brand Intelligence the term "American Pharoah" was tweeted 694,197 times on the day he won the race. 

Dive Insight: 

Between taking the Triple Crown title and the sponsorship deals rolling in, American Pharoah is already on track to becoming a household name. If he secures a spot on the iconic General Mills cereal box, it will be one of several deals the American Pharoah management team has inked in the days leading up to and after the race. The team has deals with private jet service Wheels Up and Monster Energy drink. 

For Wheaties, putting American Pharoah on the place reserved for legendary athletes would be a bold move in a somewhat new direction, but for the horse riding world, it would potentially boost its popularity among younger generations.