Dive summary:

• American Media, the publisher of such magazines as Star and Shape, have hired their first digital director in Joe Bilman.
• David Pecker, the company's chairman and CEO, said, "We only have 3% of our revenue from digital.  When I speak to other companies it's 10% plus, so we see that there's a big opportunity there."
• The company was dealing with loads of debt and underwent a restructuring in 2009, so has only recently been in a financial position where they felt they could invest in the digital business.

From the article:

American Media Inc., the publisher of magazines including Star and Shape, has named Joe Bilman its first chief digital officer as part of a new plan for digital media that calls for adding 60 employees and spending $30 million over three years.

Mr. Bilman had been consulting for Isis Mobile Commerce, several phone companies' joint venture to develop a mobile wallet using NFC technology, and previously worked at Fox Mobile and Rodale Press.