Dive summary:
- Deal will give Fox and NBC viewers the chance to purchase items they see on TV.
- Fox’s show “New Girl” will have an item weekly that can be purchased during the show on the Fox Now app.
- Deal with NBC regards the company’s cable stations and the ability to purchase items from its cable shows.
From the article:
NBC Universal's partnership with American Express relies on Zeebox, the social-TV app in which NBC Universal and its parent, Comcast Corp., took a stake earlier this year. The effort "is meant to enhance and amplify the experience for the viewer while they're watching our content live," said Linda Yaccarino, president-ad sales for NBC Universal. "You're able to be interacting through Zeebox with our content during a commercial break with related content," she added. "That is a game changer."
