American Apparel, Gap get bad public feedback after Hurricane Sandy marketing

Dive Summary:

American Apparel sent out an email blast on Monday with a "SANDYSALE" promo code while Hurricane Sandy was arriving in the Northeast.
Gap's Twitter account sent out a tweet saying, "All impacted by #Sandy, stay safe! We'll be doing lots of Gap.com shopping today. How about you?"
American Apparel addressed concerns in a response on Fasionista, and Gap responding to negative feedback with a follow-up tweet.

From the article:

"... American Apparel sent out an email blast on Monday night offering 20 percent off to customers in nine Eastern states for the next 36 hours—"in case you're bored during the storm." ("Just Enter SANDYSALE at Checkout," the ad gleefully advised.) It was met uniformly with derision on Twitter. Somewhat less egregious, though still plenty tacky, was Gap's exhortation to people—within a single tweet—to stay safe during the storm and also maybe do a little shopping at Gap.com. Gap semi-apologized in a follow-up tweet. American Apparel has said nothing further. ..."