Dive Summary:
- Phillip Easter, head of American Airlines mobile apps team, discusses the airline's current mobile strategy, acknowledging that mobile is at the heart of AA's interaction with customers.
- While speaking about current and future trends, Easter called e-readers "a budding new area," along with iPads, as the FAA recently approved them for use by pilots and air-staff.
- An FAA spokesperson indicated to The Drum that “an aviation rulemaking committee will be formally established this fall and will meet for six months” to make further decisions on mobile technology rules for passengers.
From the article:
American Airlines understands the increasing ‘mobility’ of everyone, not just American Airlines passengers, stating that: “consumers live in an increasingly mobile world – relying heavily on their mobile to stay connected while on the go. So mobility is at the heart of much of what we are implementing today to dramatically improve our customers’ interaction with American, the app allows us to focus on the intent of the customer and not the transaction. Loyal customers want to engage with us on mobile, new customers need to know about it so we promote via numerous advertising channels,” says Phillip Easter, head of American Airlines mobile apps team. ...
