Dive summary:
- Amazon has big ambitions as it prepares to increase the solicitation of advertising.
- The company is prepared to give advertisers access to customers around the Web across multiple platforms via their site and devices.
- Amazon started engaging with advertising agencies six to 12 months ago.
From the article:
"... If we sell a product on Amazon and we promote that product through advertising, that links to a product-detail page. What Procter & Gamble loves about that is they promote awareness that there's a consumable product on Amazon. Big CPG marketers want us to grow the CPG category with them. We're not just books and music; you can buy detergent or coffee or baby wipes on Amazon. ..."
