Dive Brief:
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E-commerce giant Amazon has partnered with FreeWheel to start serving video ads on its site.
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As the ads roll out, users of the site will see more game trailers, movie trailers, and product videos showing up in their searches.
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Many videos will contain a "Shop Now" call-to-action that will lead viewers to an Amazon page for the featured product.
Dive Insight:
The ads will greatly change the user experience on Amazon, but the online retailer believes its users love video. For advertisers, the video ads open a whole new world of opportunity. Amazon has a great deal of data on its users that could provide highly targeted video ad spots.
