Dive summary:
- Amazon has launched AmazonFresh, an online grocery delivery service, in Los Angeles this week; the service has been available in Seattle since 2007.
- The service provides same-day and early morning delivery for orders over $35; offerings include locally grown fare amongst the 500,000 items for sale.
- Amazon has plans to bring the service to San Francisco later this year and to 20 other markets in 2014.
From the article:
"Amazon Prime members in certain L.A. ZIP codes get a free 90-day trial for the service. After that period ends, participants will automatically be charged $299 for the next year in what the Seattle-based company is calling a subscription upgrade that's dubbed Prime Fresh."
